A really useful approach to help people is to give them the skills to detect propaganda. One of the social science experiments I’ve recently performed is explaining the tobacco industry tactics and then joining the dots between that and climate change.
John Cook is heartened by the recent price drop for renewable energy, sparking a financial motivation to invest in alternative energy that crosses party lines. As the Founder of Skeptical Science, Cook aims to explain what peer reviewed science has to say about global warming. He is driven to maintain the website by the realization that climate skeptics focus on narrow science whereas climate champions focus on broad science. While he is clear that he is not a climate scientist, he makes the science clear for everyone else.
Cook is the Climate Communication Fellow for the Global Change Institute at the University of Queensland. He studied physics at the University of Queensland in Australia.