Geraldine Link

Director of Public Policy, National Ski Areas Association

Geraldine Link directs public policy for the National Ski Areas Association. She serves as the ski industry’s liaison with the U.S. Forest Service and spearheads the Association’s sustainability and climate change initiatives.

Linnk serves on the steering committee for Business Climate Leaders. She previously served on the Colorado Hazardous Waste Commission by appointment of the Governor and the Roadless Area Conservation National Advisory Committee by appointment of the Secretary of Agriculture. Prior to NSAA, Geraldine practiced environment and natural resources law at Arnold & Porter.

Podcast Guest Appearances

Weird Winters

Warmer, shorter winters may sound like a relief, especially on the heels of this year’s deep-freeze in Texas and record blizzards in Wyoming and Colorado. But rising temperatures and smaller snowpacks could disrupt more than just ski vacations.

“The snow sports industry contributes about $20 billion to the U.S. economy every year,” says Mario Molina, CEO of Protect Our Winters, “and in low snow years or shortened winters, that contribution goes down by about $1 billion.”