George Lakoff believes that global warming has introduced the greatest moral crisis we have ever experienced. As professor emeritus of Cognitive Science and Linguistics at UC Berkeley, Lakoff has been teaching linguistics for over 40 years. His current research covers the nature of human conceptual systems, especially metaphor systems for concepts such as morality, the self, and politics. This includes practical applications of cognitive linguistics to help social advocates reframe social and political issues.

Lakoff is the author of Metaphors We Live By, Moral Politics, and Don't Think of an Elephant!. Lakoff earned an S.B. in Mathematics and English Literature from MIT in 1962 and a Ph.D. in Linguistics from Indiana University in 1966.