excerpted from The Land of Dreams and Drought
Recorded on July 2019

The Battle of the Cuties and the Halos

Description 

Author Mark Arax describes the the wealth, marketing genius, and power behind California's citrus industry, beginning with the couple behind Cutie and Halo oranges.

Water

Speakers at this Event

Mark Arax

Author, The Dreamt Land: Chasing Water and Dust Across California

Faith Kearns

Scientist, California Institute for Water Resources

Diana Marcum

Reporter, Los Angeles Times