As the Founder and CEO of Blu Skye, Jib Ellison leads a small team of strategy experts who work with Fortune 500 companies to transform markets – and to create new ones. His process is premised upon using sustainability to reveal new market opportunities, engage senior management and employees, and leverage his considerable network of experts to do well by doing good. In this way, Jib and his team expand conventional definitions of value, opportunity and change. His recent clients include Hilton, Microsoft, SC Johnson, Sony Pictures, Staples, Walmart, and Waste Management.

Jib serves on the Advisory Board of the Corporate Eco Forum, an invitation-only membership organization for large companies that demonstrate a serious commitment to environment as a business strategy issue.