Jeremy Jones is optimistic to see the big resorts joining the discussion on snowcap melt. As the Founder and CEO of Protect Our Winters, Jones aims to engage and mobilize the winter sports community to lead the fight against climate change. Over his many years of being a professional snowboarder, Jones was increasingly turned away from once rideable resorts due to a lack of snow. This led him to start the non-profit, which focuses on educational initiatives, advocacy, and the support of community-based projects.

Jones founded his own freeride-oriented snowboard brand, Jones Snowboards.