As the Legislative Director at Plug-In America, Jay Friedland is working to accelerate the adoption of plug-in electric vehicles powered by clean, affordable, domestic electricity to reduce our nation's dependence on petroleum and improve the local and global environment. Friedland draws upon his decades of experience, having become an activist back in the 1970s. A self-described serial entrepreneur, Friedland has built successful companies and developed key industry alliances between companies both large and small. 

Friedland is president of the Central Coast Electric Auto Association.