Jason Clay is a Senior Vice President of Food & Markets and Executive Director, Markets Institute at the World Wildlife Fund. His goal is to create global standards for producing and using raw materials, particularly in terms of carbon and water. He has convened industry roundtables of retailers, buyers, producers and environmentalists to reduce the key impacts of producing soy, cotton, sugarcane, salmon, shrimp, mollusks, catfish and tilapia.

Clay ran a family farm, taught at Harvard and Yale Universities, worked at the U.S. Department of Agriculture and spent more than 25 years working with human rights and environmental organizations before joining WWF in 1999.