Dara O'Rourke recognizes that information about products has just reached the point of transparency that empowers consumers to take action. As Co-founder and Chief Sustainability Officer of GoodGuide, O'Rourke works to provide authoritative information about the health, environmental and social performance of products and companies. Goodguide seeks to help consumers make purchasing decisions that reflect their preferences and values.

O'Rourke is an Associate Professor of Environmental and Labor Policy at the University of California, Berkeley. He has served as a consultant to the World Bank, the United Nations Development Programme, the Organization for Economic Cooperation and Development, and a wide range of non-governmental organizations.