Bill Reinert

Former National Manager, Toyota

As the former National Manager of Advanced Technology for Toyota Motor Sales, Bill Reinert's primary function was to coordinate Toyota’s various development and marketing activities related to alternative-fueled vehicles and emerging technologies. During his time there, Reinert worked on several projects including direct hydrogen fuel cell vehicles, full-featured electric vehicles, and advanced biofuels and sustainable transportation systems. 

Reinert graduated from the University of Colorado, Boulder, with a masters of energy engineering. He has testified before the U.S. House of Representatives Subcommittee on Energy and Air Quality.

Recordings

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Podcast

Pole Position

May 12, 2011
Fifteen years have passed since a major automaker has attempted to market an electric vehicle. Within five years, rare will be the auto showroom...