Beth Rattner believes that biomimetic design in products, cities, and agriculture can bring about a new level of resilience to our economy and ecosystem, which in turn spur new levels of social equity. Rattner directs the Biomimicry Institute’s strategic vision and manages the organization’s program development, fundraising, and marketing efforts.
Prior to this position, Rattner worked with William McDonough and Michael Braungart on The Upcycle, the sequel to Cradle to Cradle, before she helped co-found the Cradle to Cradle Products Innovation Institute and became its first executive director and then vice president. An attorney by training, Rattner was also a managing director for one of the first sustainability business consultant firms, Blu Skye, and business manager for Hewlett Packard’s Emerging Market Solutions (EMS) group. This HP internal “start-up” championed a new lens on providing technology solutions to those who earn less than $2 a day. The team launched HP’s first multi-user, daisy-chained computer for poorly funded schools and a solar-powered printer. The printer provided microfinance opportunities for women who brought paid photography to remote villages, allowing people to photograph their family events for the very first time.
Rattner is a graduate of U.C.L.A. and Loyola Law School and lives in Marin County, California.