One way we’ve addressed [the cognitive dissonance when looking at the issue of climate change] is by really being hyperlocalized.
Ashel Eldridge sees the hyperlocal movement as a natural reaction to the dread of climate change. Originally from Chicago, Eldridge is a frontman emcee, producer, and the founder of Earth Amplified, a collective which performs conscious music, poetry and spiritual activism nationally. Earth Amplified now throws a monthly urban culture and health event series called System Out of Our System (S.O.S.) Juice, a for-profit and non-profit hybrid that sells juice and compost, promoting health and sustainable agriculture through green jobs for low-income youth.
Eldridge is also an educator with the Alliance for Climate Education in Oakland, CA, and a Green For All Fellow. He is a co-founder of United Roots, Oakland’s Green Youth Arts and Media Center, where he serves as the Health and Sustainability Coordinator.
Editing this PSA video. I'm working with a bunch of students at Mount Diablo and, in the process, have more of these conversations with them.