Once you have taken one action, something really almost magical happens. It changes the way that you think about yourself and your own identity. Whereas before, you are a person who didn’t care about energy efficiency to now, ‘I do care about energy efficiency because I put in this compact light bulb.’ And you’re much more likely to take an additional action in the future.
Christopher Jones sees Californians making a really important collective contribution to the environment. As Lead Researcher for the Cool Climate Network, Jones' primary research interests are carbon footprint analysis and community-scale greenhouse gas mitigation. He directed the development of the first carbon footprint calculators to account for the greenhouse gas emissions of all goods and services purchased by households and businesses. Versions of these tools have been adopted by the state of California and NGOs.
Jones also serves as co-chair of the Behavior, Energy and Climate Change Conference and is a Ph.D. candidate in the Energy and Resources Group at UC Berkeley.
My wife and I are a little less than half of similar households. The part of that is high is definitely air travel, so we rely on carbon offsets for that. That's about all we can do on that one.