Yvon Chouinard: Founding Patagonia & Living Simply
Chouinard is a legendary climber, surfer and environmentalist. He is also the reluctant entrepreneur who founded Patagonia, Inc., one of the most respected eco and socially conscious companies in the world.
To celebrate the re-release of his best selling memoir, Chouinard recounts his early days of selling climbing equipment out of his car and explains how that led to accidentally creating a multi-million dollar sporting goods company committed to environmentally responsible design and production.